Natalie's Orchid Island Juice Company vs Voila · Bay Area shelf head-to-head
Natalie's Orchid Island Juice Company and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Voila carries more Brand PowerVoila is in more Bay Area grocersVoila fields the deeper lineup
Natalie's Orchid Island Juice Company
Voila
32
brand power
41
16
products
35
2
categories
3
6
subcategories
11
4
grocers
5
41.4¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natalie's Orchid Island Juice Company▭ Voila
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natalie's Orchid Island Juice Company
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natalie's Orchid Island Juice Company · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natalie's Orchid Island Juice Company · Voila
