Native Pet Supplements vs Primal Pet Foods · Bay Area shelf head-to-head
Native Pet Supplements and Primal Pet Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Pet Foods carries more Brand PowerPrimal Pet Foods is in more Bay Area grocersPrimal Pet Foods fields the deeper lineup
Native Pet Supplements
Primal Pet Foods
13
brand power
39
2
products
19
2
categories
4
2
subcategories
7
1
grocers
4
$27.99
avg price
$25.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Pet Supplements▭ Primal Pet Foods
Distribution · 30% of score4·17
N
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Native Pet Supplements
no top category Primal Pet Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Native Pet Supplements · 1
only Primal Pet Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Pet Supplements · Primal Pet Foods
