Natural Nectar vs Made Good · Bay Area shelf head-to-head
Natural Nectar and Made Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made Good carries more Brand PowerNatural Nectar is in more Bay Area grocersMade Good fields the deeper lineup
Natural Nectar
Made Good
15
brand power
24
5
products
8
5
categories
4
2
grocers
1
$6.66
avg price
$4.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Nectar▭ Made Good
Distribution · 30% of score8·4
N
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Nectar
only Made Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natural Nectar · 1
only Made Good · 0
no exclusive doors — everywhere Made Good is, Natural Nectar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Nectar · Made Good
