Natural Nectar vs Unreal · Bay Area shelf head-to-head
Natural Nectar and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineup
Natural Nectar
Unreal
15
brand power
58
5
products
25
5
categories
4
2
grocers
21
$6.66
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Nectar▭ Unreal
Distribution · 30% of score8·88
N
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natural Nectar · 0
no exclusive doors — everywhere Natural Nectar is, Unreal is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Natural Nectar Chocolate Hazelnut Filled Cookie Rolls 8.82 oz – Delicate Wafer Rolls Filled with Chocolate Hazelnut Crème; Crisp Snack for Parties & Desserts
$5.77
UNREAL Dark Chocolate Caramel Peanut Nougat Bars (1 Bag), 70% Organic Ingredients, Fair Trade, Non-GMO, No Corn Syrup, Sugar Alcohols, Soy, 3.4oz
$6.29
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Nectar · Unreal