Natural Value vs Nature's Charm · Bay Area shelf head-to-head
Natural Value and Nature's Charm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Value carries more Brand PowerNatural Value is in more Bay Area grocersNatural Value fields the deeper lineupNature's Charm sits further up the premium end
Natural Value
Nature's Charm
48
brand power
26
21
products
4
10
categories
2
13
subcategories
2
9
grocers
6
28.4¢
price per fl oz
39.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Value▭ Nature's Charm
Distribution · 30% of score38·25
N
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Value
only Nature's Charm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natural Value · 5
only Nature's Charm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Value · Nature's Charm
