Natureraised Farms vs Perdue · Bay Area shelf head-to-head
Natureraised Farms and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerPerdue is in more Bay Area grocersPerdue fields the deeper lineup
Natureraised Farms
Perdue
13
brand power
51
3
products
29
1
categories
6
2
subcategories
10
1
grocers
6
$9.99
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natureraised Farms▭ Perdue
Distribution · 30% of score4·25
N
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natureraised Farms
no top category Perdue doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natureraised Farms · 0
no exclusive doors — everywhere Natureraised Farms is, Perdue is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natureraised Farms · Perdue