Nature's Path vs Prana · Bay Area shelf head-to-head
Nature's Path and Prana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupPrana sits further up the premium end
Nature's Path
Prana
69
brand power
26
83
products
6
9
categories
4
20
grocers
6
57.3¢
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ Prana
Distribution · 30% of score83·25
P
carried in 20 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Path · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · Prana
