Nature's Path vs Zego · Bay Area shelf head-to-head
Nature's Path and Zego, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupZego sits further up the premium end
Nature's Path
Zego
69
brand power
15
83
products
7
9
categories
2
20
grocers
3
57.3¢
price per oz
82.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ Zego
Distribution · 30% of score83·13
Z
carried in 20 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zego
no top category Nature's Path doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · Zego
