Near East vs Zatarain's · Bay Area shelf head-to-head
Near East and Zatarain's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East sits further up the premium end
Near East
Zatarain's
49
brand power
42
20
products
20
3
categories
5
5
subcategories
5
16
grocers
9
68.8¢
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Near East▭ Zatarain's
Distribution · 30% of score67·38
N
Z
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score81·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Near East · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Near East · Zatarain's
