Nestlé Nesquik vs Horizon Organic · Bay Area shelf head-to-head
Nestlé Nesquik and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineupHorizon Organic sits further up the premium end
Nestlé Nesquik
Horizon Organic
25
brand power
59
6
products
38
3
categories
6
3
subcategories
13
7
grocers
13
70.6¢
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nestlé Nesquik▭ Horizon Organic
Distribution · 30% of score29·54
N
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nestlé Nesquik
only Horizon Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nestlé Nesquik · 1
only Horizon Organic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nestlé Nesquik · Horizon Organic