New Barn Organics vs Malk · Bay Area shelf head-to-head
New Barn Organics and Malk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineupMalk sits further up the premium end
New Barn Organics
Malk
22
brand power
59
4
products
22
1
categories
6
1
subcategories
8
7
grocers
18
23.2¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Barn Organics▭ Malk
Distribution · 30% of score29·75
N
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Barn Organics
no top category Malk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Barn Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Barn Organics · Malk
