New Barn Organics vs Three Trees · Bay Area shelf head-to-head
New Barn Organics and Three Trees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Trees carries more Brand PowerThree Trees is in more Bay Area grocersThree Trees fields the deeper lineupThree Trees sits further up the premium end
New Barn Organics
Three Trees
22
brand power
45
4
products
12
1
categories
4
1
subcategories
5
7
grocers
14
23.2¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Barn Organics▭ Three Trees
Distribution · 30% of score29·58
N
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Barn Organics
no top category Three Trees doesn’t also play in.
only Three Trees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Barn Organics · 1
only Three Trees · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Barn Organics · Three Trees
