New Bread vs Abe's · Bay Area shelf head-to-head
New Bread and Abe's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
New Bread
Abe's
40
brand power
51
34
products
31
6
categories
5
13
subcategories
5
3
grocers
9
$2.01
price per oz
61.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Abe's
Distribution · 30% of score13·38
N
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Abe's
