Nishiki vs Mahatma · Bay Area shelf head-to-head
Nishiki and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nishiki
Mahatma
34
brand power
35
11
products
13
3
categories
3
6
subcategories
6
9
grocers
9
18.6¢
price per oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nishiki▭ Mahatma
Distribution · 30% of score38·38
N
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains3 vs 1 SKUs
N
1% of shelf
only Nishiki
only Mahatma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nishiki · 3
only Mahatma · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nishiki · Mahatma
