Nixie vs Virgil's · Bay Area shelf head-to-head
Nixie and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupVirgil's sits further up the premium end
Nixie
Virgil's
56
brand power
35
43
products
21
3
categories
1
5
subcategories
4
19
grocers
12
11.3¢
price per fl oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Virgil's
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Virgil's
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nixie · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Virgil's
