No Cookie vs Sugar Plum · Bay Area shelf head-to-head
No Cookie and Sugar Plum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum carries more Brand PowerNo Cookie is in more Bay Area grocersSugar Plum fields the deeper lineupSugar Plum sits further up the premium end
No Cookie
Sugar Plum
15
brand power
27
3
products
12
1
categories
4
3
subcategories
8
5
grocers
2
94.1¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Cookie▭ Sugar Plum
Distribution · 30% of score21·8
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Cookie
no top category Sugar Plum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only No Cookie · 4
only Sugar Plum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Cookie · Sugar Plum
