No Tox Life vs Badger · Bay Area shelf head-to-head
No Tox Life and Badger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger fields the deeper lineupBadger sits further up the premium end
No Tox Life
Badger
20
brand power
51
2
products
22
1
categories
8
1
subcategories
15
1
grocers
2
$26.35
price per oz
$16.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Tox Life▭ Badger
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Tox Life
no top category Badger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only No Tox Life · 1
only Badger · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Tox Life · Badger
