Nocciolata vs Nutella · Bay Area shelf head-to-head
Nocciolata and Nutella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutella carries more Brand PowerNutella is in more Bay Area grocersNutella fields the deeper lineupNocciolata sits further up the premium end
Nocciolata
Nutella
26
brand power
42
2
products
13
1
categories
4
1
subcategories
6
13
grocers
14
$1.08
price per oz
94.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nocciolata▭ Nutella
Distribution · 30% of score54·58
N
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nocciolata
no top category Nutella doesn’t also play in.
only Nutella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nocciolata · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nocciolata · Nutella
