Noka vs Golden Farms · Bay Area shelf head-to-head
Noka and Golden Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noka carries more Brand PowerNoka is in more Bay Area grocersNoka fields the deeper lineupGolden Farms sits further up the premium end
Noka
Golden Farms
37
brand power
32
16
products
10
1
categories
6
12
grocers
4
74.6¢
price per oz
88.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noka▭ Golden Farms
Distribution · 30% of score50·17
G
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noka
no top category Golden Farms doesn’t also play in.
only Golden Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noka · Golden Farms
