Norr Organic Probiotic Skyr Yogurt vs Chobani · Bay Area shelf head-to-head
Norr Organic Probiotic Skyr Yogurt and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupNorr Organic Probiotic Skyr Yogurt sits further up the premium end
Norr Organic Probiotic Skyr Yogurt
Chobani
27
brand power
65
11
products
128
1
categories
5
1
subcategories
7
9
grocers
18
72.0¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Norr Organic Probiotic Skyr Yogurt▭ Chobani
Distribution · 30% of score38·75
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Norr Organic Probiotic Skyr Yogurt
no top category Chobani doesn’t also play in.
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Norr Organic Probiotic Skyr Yogurt · 2
only Chobani · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Norr Organic Probiotic Skyr Yogurt · Chobani
