North Coast Organic vs Gogo Squeez · Bay Area shelf head-to-head
North Coast Organic and Gogo Squeez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gogo Squeez carries more Brand PowerNorth Coast Organic is in more Bay Area grocersGogo Squeez fields the deeper lineup
North Coast Organic
Gogo Squeez
50
brand power
57
20
products
26
2
categories
6
17
grocers
15
31.6¢
price per oz
42.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ North Coast Organic▭ Gogo Squeez
Distribution · 30% of score71·63
G
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only North Coast Organic
only Gogo Squeez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only North Coast Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: North Coast Organic · Gogo Squeez
