Northern Chef vs Seapak · Bay Area shelf head-to-head
Northern Chef and Seapak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapak carries more Brand PowerSeapak is in more Bay Area grocersSeapak fields the deeper lineupNorthern Chef sits further up the premium end
Northern Chef
Seapak
26
brand power
34
6
products
12
2
categories
2
4
subcategories
4
5
grocers
7
$17.48
avg price
$13.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Northern Chef▭ Seapak
Distribution · 30% of score21·29
N
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Northern Chef
no top category Seapak doesn’t also play in.
only Seapak
no top category Northern Chef doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Northern Chef · 2
only Seapak · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Northern Chef · Seapak
