Nounós vs Chobani · Bay Area shelf head-to-head
Nounós and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupNounós sits further up the premium end
Nounós
Chobani
34
brand power
65
9
products
128
1
categories
5
1
subcategories
7
13
grocers
18
59.2¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nounós▭ Chobani
Distribution · 30% of score54·75
N
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nounós
no top category Chobani doesn’t also play in.
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nounós · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nounós · Chobani
