Now Real Food vs Whole Earth Sweetener · Bay Area shelf head-to-head
Now Real Food and Whole Earth Sweetener, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now Real Food carries more Brand PowerNow Real Food is in more Bay Area grocersNow Real Food fields the deeper lineup
Now Real Food
Whole Earth Sweetener
36
brand power
13
18
products
4
7
categories
1
9
subcategories
1
2
grocers
1
$11.54
avg price
$8.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Real Food▭ Whole Earth Sweetener
Distribution · 30% of score8·4
W
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Real Food
only Whole Earth Sweetener
no top category Now Real Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Now Real Food · 2
only Whole Earth Sweetener · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Real Food · Whole Earth Sweetener
