Nuco vs Food For Life · Bay Area shelf head-to-head
Nuco and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineup
Nuco
Food For Life
25
brand power
53
5
products
27
2
categories
4
4
grocers
18
$8.75
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuco▭ Food For Life
Distribution · 30% of score17·75
N
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuco
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nuco · 0
no exclusive doors — everywhere Nuco is, Food For Life is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuco · Food For Life