Nulo vs Saint Rocco's · Bay Area shelf head-to-head
Nulo and Saint Rocco's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nulo carries more Brand PowerNulo fields the deeper lineup
Nulo
Saint Rocco's
28
brand power
19
15
products
5
3
categories
3
4
subcategories
3
1
grocers
1
$1.20
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nulo▭ Saint Rocco's
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nulo
only Saint Rocco's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nulo · 0
no exclusive doors — everywhere Nulo is, Saint Rocco's is too.
only Saint Rocco's · 0
no exclusive doors — everywhere Saint Rocco's is, Nulo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nulo · Saint Rocco's