Nummy Tum-tum vs Weruva · Bay Area shelf head-to-head
Nummy Tum-tum and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weruva carries more Brand PowerNummy Tum-tum is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
Nummy Tum-tum
Weruva
18
brand power
43
2
products
77
2
categories
3
2
subcategories
4
8
grocers
2
29.3¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nummy Tum-tum▭ Weruva
Distribution · 30% of score33·8
N
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nummy Tum-tum
no top category Weruva doesn’t also play in.
only Weruva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nummy Tum-tum · Weruva
