Nunaturals vs Divine Organics · Bay Area shelf head-to-head
Nunaturals and Divine Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics carries more Brand PowerDivine Organics fields the deeper lineupNunaturals sits further up the premium end
Nunaturals
Divine Organics
17
brand power
33
4
products
23
2
categories
11
2
subcategories
14
3
grocers
3
$22.66
avg price
$19.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nunaturals▭ Divine Organics
Distribution · 30% of score13·13
N
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nunaturals
no top category Divine Organics doesn’t also play in.
only Divine Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nunaturals · 1
only Divine Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nunaturals · Divine Organics
