Oars + Alps vs Shikai · Bay Area shelf head-to-head
Oars + Alps and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineupShikai sits further up the premium end
Oars + Alps
Shikai
21
brand power
47
5
products
40
3
categories
5
4
subcategories
9
1
grocers
4
$1.56
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oars + Alps▭ Shikai
Distribution · 30% of score4·17
O
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care1 vs 18 SKUs
O
<1% of shelf
only Oars + Alps
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oars + Alps · 0
no exclusive doors — everywhere Oars + Alps is, Shikai is too.
only Shikai · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oars + Alps · Shikai
