Oatly vs Rethink Ice Cream · Bay Area shelf head-to-head
Oatly and Rethink Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oatly carries more Brand PowerOatly is in more Bay Area grocersOatly fields the deeper lineup
Oatly
Rethink Ice Cream
60
brand power
0
29
products
2
4
categories
1
20
grocers
2
$6.78
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oatly▭ Rethink Ice Cream
Distribution · 30% of score83·8
R
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rethink Ice Cream
no top category Oatly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oatly · Rethink Ice Cream