Obour vs Tarazi · Bay Area shelf head-to-head
Obour and Tarazi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tarazi is in more Bay Area grocersObour fields the deeper lineupObour sits further up the premium end
Obour
Tarazi
33
brand power
34
12
products
8
4
categories
3
5
subcategories
3
4
grocers
10
$1.62
price per oz
78.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Obour▭ Tarazi
Distribution · 30% of score17·42
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Obour
only Tarazi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Obour · Tarazi
