O'doughs vs Dave's Killer Bread · Bay Area shelf head-to-head
O'doughs and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupO'doughs sits further up the premium end
O'doughs
Dave's Killer Bread
10
brand power
61
4
products
52
2
categories
4
3
subcategories
14
4
grocers
21
58.6¢
price per oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O'doughs▭ Dave's Killer Bread
Distribution · 30% of score17·88
O
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O'doughs
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only O'doughs · 0
no exclusive doors — everywhere O'doughs is, Dave's Killer Bread is too.
only Dave's Killer Bread · 17
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O'doughs · Dave's Killer Bread
