Off The Farm vs Rxbar · Bay Area shelf head-to-head
Off The Farm and Rxbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rxbar carries more Brand PowerRxbar is in more Bay Area grocersRxbar fields the deeper lineupOff The Farm sits further up the premium end
Off The Farm
Rxbar
29
brand power
53
12
products
26
2
categories
3
7
grocers
17
$1.60
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Off The Farm▭ Rxbar
Distribution · 30% of score29·71
R
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Off The Farm
only Rxbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Off The Farm · 0
no exclusive doors — everywhere Off The Farm is, Rxbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Off The Farm · Rxbar
