O'food vs Lee Kum Kee · Bay Area shelf head-to-head
O'food and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineupO'food sits further up the premium end
O'food
Lee Kum Kee
12
brand power
59
3
products
25
2
categories
5
3
subcategories
12
6
grocers
15
86.0¢
price per oz
55.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O'food▭ Lee Kum Kee
Distribution · 30% of score25·63
O
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 2 SKUs
O
<1% of shelf
only O'food
no top category Lee Kum Kee doesn’t also play in.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only O'food · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O'food · Lee Kum Kee
