Oikos vs Chobani · Bay Area shelf head-to-head
Oikos and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Oikos
Chobani
41
brand power
65
38
products
128
2
categories
5
2
subcategories
7
7
grocers
18
38.4¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oikos▭ Chobani
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks8 vs 4 SKUs
only Oikos
no top category Chobani doesn’t also play in.
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oikos · 0
no exclusive doors — everywhere Oikos is, Chobani is too.
only Chobani · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oikos · Chobani
