Olay vs Neutrogena · Bay Area shelf head-to-head
Olay and Neutrogena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neutrogena carries more Brand PowerNeutrogena is in more Bay Area grocersNeutrogena fields the deeper lineup
Olay
Neutrogena
22
brand power
39
6
products
9
3
categories
5
4
subcategories
6
2
grocers
3
$7.78
price per fl oz
$3.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olay▭ Neutrogena
Distribution · 30% of score8·13
O
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olay
no top category Neutrogena doesn’t also play in.
only Neutrogena
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olay · 0
no exclusive doors — everywhere Olay is, Neutrogena is too.
only Neutrogena · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olay · Neutrogena
