Olay vs Weleda · Bay Area shelf head-to-head
Olay and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Olay
Weleda
22
brand power
49
6
products
45
3
categories
8
4
subcategories
13
2
grocers
3
$7.78
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olay▭ Weleda
Distribution · 30% of score8·13
O
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Personal Care1 vs 6 SKUs
O
1% of shelf
only Olay
no top category Weleda doesn’t also play in.
only Weleda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olay · 2
only Weleda · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olay · Weleda
