Old Bay® vs Louisiana Fish Fry Products · Bay Area shelf head-to-head
Old Bay® and Louisiana Fish Fry Products, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Louisiana Fish Fry Products carries more Brand PowerOld Bay® is in more Bay Area grocersLouisiana Fish Fry Products fields the deeper lineupOld Bay® sits further up the premium end
Old Bay®
Louisiana Fish Fry Products
30
brand power
39
4
products
17
3
categories
6
3
subcategories
7
14
grocers
7
$1.57
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Bay®▭ Louisiana Fish Fry Products
Distribution · 30% of score58·29
O
L
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Bay®
only Louisiana Fish Fry Products
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Bay® · Louisiana Fish Fry Products