Old Bay® vs Zatarain's · Bay Area shelf head-to-head
Old Bay® and Zatarain's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zatarain's carries more Brand PowerOld Bay® is in more Bay Area grocersZatarain's fields the deeper lineupOld Bay® sits further up the premium end
Old Bay®
Zatarain's
30
brand power
42
4
products
20
3
categories
5
14
grocers
9
$1.57
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Bay®▭ Zatarain's
Distribution · 30% of score58·38
O
Z
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Bay®
no top category Zatarain's doesn’t also play in.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Old Bay® · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Bay® · Zatarain's
