Old El Paso vs Campbell's · Bay Area shelf head-to-head
Old El Paso and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Old El Paso
Campbell's
32
brand power
60
15
products
135
4
categories
7
4
grocers
14
$4.32
avg price
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old El Paso▭ Campbell's
Distribution · 30% of score17·58
O
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old El Paso
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Old El Paso · 0
no exclusive doors — everywhere Old El Paso is, Campbell's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old El Paso · Campbell's