Lining them up…
Old El Paso and Ortega, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Old El Paso is, Ortega is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old El Paso · Ortega
15 products in the catalog·12 products in the catalog
spans 4 categories·spans 3 categories · 4 subcategories
~2% average share on the shelves it competes on·~3% average share on the shelves it competes on