Old Spice vs Dove · Bay Area shelf head-to-head
Old Spice and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Old Spice
Dove
25
brand power
45
7
products
25
2
categories
6
2
subcategories
7
4
grocers
11
$3.69
price per oz
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Spice▭ Dove
Distribution · 30% of score17·46
O
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Spice
no top category Dove doesn’t also play in.
only Dove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Spice · Dove
