Olli Salumeria vs Creminelli Fine Meats · Bay Area shelf head-to-head
Olli Salumeria and Creminelli Fine Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineupCreminelli Fine Meats sits further up the premium end
Olli Salumeria
Creminelli Fine Meats
40
brand power
56
21
products
31
3
categories
5
4
subcategories
6
10
grocers
13
$2.37
price per oz
$3.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olli Salumeria▭ Creminelli Fine Meats
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats1 vs 4 SKUs
<1% of shelf
only Olli Salumeria
no top category Creminelli Fine Meats doesn’t also play in.
only Creminelli Fine Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olli Salumeria · 6
only Creminelli Fine Meats · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olli Salumeria · Creminelli Fine Meats
