Olson's Baking Company vs Mollie Stone's · Bay Area shelf head-to-head
Olson's Baking Company and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerOlson's Baking Company is in more Bay Area grocersMollie Stone's fields the deeper lineupMollie Stone's sits further up the premium end
Olson's Baking Company
Mollie Stone's
31
brand power
52
9
products
114
2
categories
31
4
subcategories
32
10
grocers
5
55.6¢
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olson's Baking Company▭ Mollie Stone's
Distribution · 30% of score42·21
O
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olson's Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olson's Baking Company · 6
only Mollie Stone's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olson's Baking Company · Mollie Stone's
