Olympia Provisions vs Aidells · Bay Area shelf head-to-head
Olympia Provisions and Aidells, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineupOlympia Provisions sits further up the premium end
Olympia Provisions
Aidells
38
brand power
44
9
products
18
3
categories
2
8
subcategories
6
10
grocers
15
65.5¢
price per oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olympia Provisions▭ Aidells
Distribution · 30% of score42·63
A
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olympia Provisions
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olympia Provisions · 3
only Aidells · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olympia Provisions · Aidells
