Olyra vs Lu · Bay Area shelf head-to-head
Olyra and Lu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olyra carries more Brand PowerOlyra is in more Bay Area grocersOlyra fields the deeper lineupLu sits further up the premium end
Olyra
Lu
38
brand power
15
10
products
2
5
categories
1
5
subcategories
2
10
grocers
8
66.3¢
price per oz
$1.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olyra▭ Lu
Distribution · 30% of score42·33
O
L
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olyra
only Lu
no top category Olyra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olyra · Lu