One Mighty MIll vs Alvarado Street Bakery · Bay Area shelf head-to-head
One Mighty MIll and Alvarado Street Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
One Mighty MIll
Alvarado Street Bakery
21
brand power
40
8
products
19
1
categories
2
5
subcategories
7
3
grocers
13
$8.00
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One Mighty MIll▭ Alvarado Street Bakery
Distribution · 30% of score13·54
O
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only One Mighty MIll
no top category Alvarado Street Bakery doesn’t also play in.
only Alvarado Street Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only One Mighty MIll · 2
only Alvarado Street Bakery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One Mighty MIll · Alvarado Street Bakery
