One vs Quest · Bay Area shelf head-to-head
One and Quest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quest carries more Brand PowerQuest is in more Bay Area grocersQuest fields the deeper lineupQuest sits further up the premium end
One
Quest
25
brand power
53
8
products
34
1
categories
7
7
grocers
12
$1.77
price per oz
$2.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One▭ Quest
Distribution · 30% of score29·50
O
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only One
no top category Quest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only One · 0
no exclusive doors — everywhere One is, Quest is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One · Quest
