Oojoo vs Lakewood Organic · Bay Area shelf head-to-head
Oojoo and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineup
Oojoo
Lakewood Organic
0
brand power
55
4
products
51
1
categories
3
2
subcategories
17
1
grocers
19
$7.27
avg price
$11.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oojoo▭ Lakewood Organic
Distribution · 30% of score4·79
O
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oojoo
no top category Lakewood Organic doesn’t also play in.
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oojoo · 0
no exclusive doors — everywhere Oojoo is, Lakewood Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oojoo · Lakewood Organic