Open Farm vs Orijen · Bay Area shelf head-to-head
Open Farm and Orijen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerOpen Farm fields the deeper lineupOpen Farm sits further up the premium end
Open Farm
Orijen
37
brand power
16
33
products
10
3
categories
3
5
subcategories
3
2
grocers
2
$2.16
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Farm▭ Orijen
Distribution · 30% of score8·8
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Open Farm
no top category Orijen doesn’t also play in.
only Orijen
no top category Open Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Open Farm · 1
only Orijen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Farm · Orijen
